Strategi Pengelolaan Media Sosial PT Freeport Indonesia / Dziki Yazid Fahmi

Fahmi, Dziki Yazid

Tesis

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Bogor : IPB University, 2021

ilustrasi ; 29 cm

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Management-- Management Strategy-- 2021-- Indonesia

PT Freeport Indonesia (PTFI) is the largest multinational mining company inIndonesia which often becomes trending topic on social media. Since the continuity ofthe company's business operations depends on many stakeholders including regulators,it is important for the company to listen to public opinion in order to develop a solidpublic relations strategy to maintain the company's reputation. The trending topic ofsocial media regarding PTFI which has a negative polarity of opinion and is exposednationally can reduce PTFI's digital reputation and lead to a negative public opinion,although the opinion that is exposed is not necessarily true.To respond to social media conversations proactively and effectively,companies need to get the right signals from social media. This is a complex taskbecause social media is a big data platform with a characteristic low signal to noise(S/N) ratio. To increase the S/N ratio, the ideal engagement scenario between the publicand institutions is to use social media metrics via big

Tesis (Magister)

http://repository.ipb.ac.id/handle/123456789/107465