Pengarang
Laudon, Kenneth C
Laudon, Jane P
Penerbitan
New Jersey : Pearson Prentice Hall, 2007
Deskripsi fisik
xxxiv, 645 halaman : illustrasi ; 27 cm
Subjek
Management-- System
Abstrak
This book for business school students who wants an in-depth look at how business firm use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence developing new products and services improving decision making and achieving competitive advantage. When interviewing potential employees, business firms often look for new hires who know how touse information systems and technologies for achieving bottom-line business result. Regardless of whether you are an accounting finance, management, operation management, marketing, or information systems major, the knowledge and information you find in this book will be valuable throughout your business career.
Catatan
This book for business school students who wants an in-depth look at how business firm use information technologies and systems to achieve corporate objectives. Information systems are one of the major tools available to business managers for achieving operational excellence developing new products and services improving decision making and achieving competitive advantage. When interviewing potential employees, business firms often look for new hires who know how touse information systems and technologies for achieving bottom-line business result. Regardless of whether you are an accounting finance, management, operation management, marketing, or information systems major, the knowledge and information you find in this book will be valuable throughout your business career.