Analisis Strategi Pengembangan Pengelolaan Pasar Rakyat Cisalak Kota Depok / Annisa Falimantik

Jahroh, Siti (Pembimbing I) Kirbrandoko (Pembimbing II)

Tesis

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Bogor : IPB University, 2021

i, 133 halaman : Ilustrasi ; 29 Cm

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Management Development Strategy. 2019 Depok - Jawa Barat

Nowadays, the number of public markets in Indonesia is 9,559 units and has contributed to the employment of 2.6 million traders (Ministry of Trade 2019). With this amount and contribution, Indonesian National Standards (abbreviated SNI) specifically for public markets has been published since 2015 as a guideline for all stakeholders in managing the market (BSN 2015). However, the number of public market that have been certified by SNI is still very minimal, especially in the province of West Java (Ministry of Trade 2019). Cisalak Market as one of the public markets in West Java and managed by the Depok City Government still faces strategic issues that must be resolved such as the problem of street vendors which impacts on the lack of visitors and the number of recipients of fees. So, it is necessary to formulate a market development strategy in order to answer these strategic issues so that the Cisalak Market can be managed properly and in accordance with SNI. The purposes of this research are (1

Nowadays, the number of public markets in Indonesia is 9,559 units and has contributed to the employment of 2.6 million traders (Ministry of Trade 2019). With this amount and contribution, Indonesian National Standards (abbreviated SNI) specifically for public markets has been published since 2015 as a guideline for all stakeholders in managing the market (BSN 2015). However, the number of public market that have been certified by SNI is still very minimal, especially in the province of West Java (Ministry of Trade 2019). Cisalak Market as one of the public markets in West Java and managed by the Depok City Government still faces strategic issues that must be resolved such as the problem of street vendors which impacts on the lack of visitors and the number of recipients of fees. So, it is necessary to formulate a market development strategy in order to answer these strategic issues so that the Cisalak Market can be managed properly and in accordance with SNI. The purposes of this research are (1) to analyze the attributes of customer needs based on service quality and the level of customer satisfaction to develop Cisalak Market, (2) to analyze the priority of technical specifications that need to be developed based on true customer requirements to develop Cisalak Market, (3) to analyze the key success factor that can support the development of Cisalak Market, and (4) formulate a development strategy that can be carried out by Depok City Government to develop Cisalak Market. This research used a descriptive qualitative quantitative using primary and secondary data with data collection from September to December 2019. The respondents involved were market managers, traders, buyers and other public market managers as a benchmarking process. The results of the analysis of service quality and kano models show that there are ten attributes of trader needs and nine attributes of buyer needs such as waste management to quality control of goods. Meanwhile, the House of Quality matrix shows nine technical priorities of traders and six technical priorities of buyer that must be developed with each of the first priorities, are controlling the street vendors and fulfilling information attributes. In addition, there are ten key success factors that can support the development of market management such as the implementation of SOPs to the development of Human Resources. Based on this, the recommended strategy is to control street vendors, fulfill information attributes, improve waste management, cleanliness and market security, conduct market facility maintenance activities and conduct market activation activities.

https://repository.ipb.ac.id/handle/123456789/109310