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Formulasi Strategi Produk Susu Bubuk di PT Sanghiang Perkasa / Dwi Intan Widyastutie

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Formulasi Strategi Produk Susu Bubuk di PT Sanghiang Perkasa / Dwi Intan Widyastutie

Pengarang
Widyastutie, Dwi Intan Sahara (Pembimbing I) Kirbrandoko (Pembimbing II)
Jenis bahan
Tesis
Edisi
-
Penerbitan
Bogor : IPB University, 2021
Deskripsi fisik
i, 73 halaman : Ilustrasi ; 29 cm
Bahasa
-
ISBN / ISSN / ISMN
-
Subjek
Sekolah Bisnis-- Manajemen dan Bisnis Management-- Management Strategy-- 2019-- Jakarta
Abstrak
The increase in average income followed by an increase in the number ofmiddle-class society has resulted in a shift in food consumption patterns in society,one of which is the increase of milk consumption in Indonesia. According to theCenter of Agricultural Data and Information System for the Secretary-General ofthe Ministry of Agriculture 2016, the development of milk consumption inIndonesia is projected to increase by 4% annually. The consumption of fresh milkamong Indonesians is about 18% of total milk consumption, while 82% of othersconsume powdered milk (BPS, 2018). This shows that the powdered milk marketin Indonesia is still very promising. With increasing demands for dairy products inIndonesia, the supply of them will also increase.According to the data from Nielsen 2018, sales of powdered milk haveincreased both in volume and value compared to sales in 2018 by 6.8% and 6.2%.However, for three consecutive years, PT Sanghiang Perkasa could not reach thetarget that had been set due to uneven sales. More
Catatan
Tesis (Magister).--IPB University, 2021
Akses online
https://repository.ipb.ac.id/handle/123456789/108562
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