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Analisis Strategi Pengembangan Bisnis Cutting Tool PT JKL / Nanda Mustaqim

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Analisis Strategi Pengembangan Bisnis Cutting Tool PT JKL / Nanda Mustaqim

Pengarang
Mustaqim, Nanda Asnawi, Yudha Heryawan (Pembimbing I) Asmara, Alla (Pembimbing II)
Jenis bahan
Tesis
Edisi
-
Penerbitan
Bogor : IPB University, 2021
Deskripsi fisik
xiii, 75 halaman : Ilustrasi ; 29 cm
Bahasa
-
ISBN / ISSN / ISMN
-
Subjek
Sekolah Bisnis-- Manajemen dan Bisnis Management-- Business development-- 2020-- Bekasi - Jawa Barat
Abstrak
The automotive industry in Indonesia is one of the industries that contributes to theIndonesian economy. This industry has many derivative links. One of the links inthe automotive industry is a component that supports the assembly of motorvehicles. In making these components, machines and tools that can be used inproducing these components are needed, these tools are usually called cutting toolsin the automotive industry. PT JKL role in the automotive industry is a distributorof one of the cutting tool brands, where PT JKL provides cutting tool productsneeded for the automotive industry. This company is still in the MSME category ofthe automotive industry to support the needs of the automotive industry in Indonesia.Competition in the cutting tool business is very tight, due to the large number ofcutting tool brands circulating in Indonesia, not only that, every cutting tool brandhas several distributors. PT JKL has been established 14 years ago, but its businessdevelopment is still not optimal because PT JKL
Catatan
Tesis (Magister).--IPB University, 2021
Akses online
https://repository.ipb.ac.id/handle/123456789/108490
Eksemplar Konten digital
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