Detail koleksi

Product Innovation Toolbox : A Field Guide to Consumer Understanding and Research

Pengarang

Beckley, Jacqueline (Editor) Paredes, Dulce (Editor) Lopetcharat, Kannapon (Editor)

Jenis bahan

Monograf

Edisi

Penerbitan

UK : John Wiley & Sons Inc, 2012

Deskripsi fisik

xxiv, 392 halaman : ilustrasi ; 26 cm

Bahasa

Inggris

ISBN

9780813823973

Subjek

consumerism-- consumer behavior

Abstrak

Catatan

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