OPAC
IPB University E-Library
Online Catalog
Detail koleksi
Global marketing management
Pengarang
Kotabe, Masaaki
Helsen, Kristiaaan
Helsen, Kristiaaan
Jenis bahan
Monograf
Edisi
5th ed.
Penerbitan
Hobonken 2011
Deskripsi fisik
xxii, 717 hlm. ; 28 cm.
Bahasa
Inggris
ISBN
9780470505748
Subjek
Business management--Marketing
Abstrak
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Catatan
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Akses online
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